How it started
Founded by a group of friends from a small town in Sweden, we were all raised on the same tradition — Saturday pick-and-mix candy, known as lördagsgodis. Growing up, Saturdays meant filling our own paper bags with colorful Swedish candy, carefully choosing favorites and daring new flavors. It wasn't just candy — it was a small ritual we shared with family and friends.
In Sweden, pick-and-mix candy isn't just a snack — it's a cultural tradition. We wanted to bring that experience to the USA, making it easy to enjoy authentic Swedish pick-and-mix candy online. From bold sour gummies and soft foams to classic chocolates and Scandinavian favorites, Swedish candy is known for its quality, flavor, and variety.
We believe in positive culture sharing, and Sweediecandy is our way of bringing one of Sweden's most beloved childhood traditions to the rest of the world. We hand-select authentic Swedish sweets and pack every order with care, just like we would for friends back home.
A true taste of Swedish childhood — shared with love, one bag at a time.